Jenna Wool Coat

How does it work?

All styles on our Choose What You Pay store are offered at a discount off the standard retail price with three additional pricing options. If you choose to pay more for the product, the difference will be donated to charity and matched equally by Assembly Label. The more you pay, the more we both contribute and the greater the total donation. Here's how it works:

Please note, all items are final sale. For more information, please visit our FAQ.

Where do the donations go?

We are proud to partner once again with Hospitals United for Sick Kids. Funds raised will help get kids home from hospital sooner by investing in research, equipment and amazing health professionals. Learn more about their initiatives at Hospitals United for Sick Kids.

What else are you doing to help?

At Assembly Label, we’re not just striving to build a great business but to create a business that has a positive impact. We want to help make a difference through the products we make, the platform we have, and the community we create.

We’re implementing a number of key initiatives across our business to reduce our environmental impact, which we're excited to share with you soon. In 2024, we made a move towards environmentally friendly packaging for our products made from 100% recycled, ocean-bound plastic. Wherever possible, we try to minimise the amount of waste across our business and also provide reusable fabric tote bags rather than disposable shopping bags in all our stores.

We appreciate our customers being mindful of where their clothes are from and especially for caring about the welfare of those who make them. We’re working towards delivering 100% transparency on our manufacturing processes, to provide information on where and how our garments are produced. Our founders and design team manage the production of our garments and take regular trips to our factories in China to connect with manufacturers and visit the factories making our products.

Looking to the future, our goal is to become a certified B Corporation, meaning that we obtain the highest standards of ethical measurement across all aspects of our business. However, we always welcome feedback and suggestions from our customers about ways we can improve our practices.