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Byron Bay Opening

Byron Bay Opening
Last week, we opened the doors to our newest store in the heart of Byron Bay, a beautiful and iconic coastal town in northern New South Wales. Once again, we worked closely with We Are Triibe and Mr and Mrs White on the design and layout to create a relaxed and welcoming space to connect with our customers.

Situated on Jonson street in the centre of town, the store provides a relaxed and inviting atmosphere amidst the busier streets of Byron Bay. Inspired by modern, coastal simplicity, the interior detailing is designed to reflect this lifestyle and provides a serene space to browse our men’s and women’s collections alongside homewares and accessories.

Byron Bay is a unique town, continuously evolving, yet forever true to its roots. The store is harmonious with its coastal surrounds and Byron’s distinct characteristics.
- Damien Horan, Assembly Label Cofounder

Having opened in nearby Bangalow, and Mosman on Sydney’s north shore earlier this year, our Byron store represents a significant milestone, becoming our tenth retail location as we find another home in an iconic Australian town with a unique identity and close-knit, local community.

Reflecting our pillars of minimalist design and coastal living, our new store offers a warm and engaging shopping experience for customers, with purposeful products to support the daily lives of Byron Bay locals and visitors alike.

Assembly Label Byron Bay

28 Jonson Street, Byron Bay NSW 2481

Photography by Anwyn Howarth