Free Standard Shipping Over $180

Click & Collect Now Available

Mens Coming Soon

Find out what's arriving for Men at Assembly Label in the coming months. Be the first to discover new-season styles, with selected pieces available to pre-order ahead of their launch. Sign up to be notified when new styles arrive.

  • A man wearing a light beige and white plaid button-down shirt with light blue jeans, standing against a plain white background.
    Aiden_Check_Long_Sleeve_Shirt_Pale_Blue_1144
    Aiden_Check_Long_Sleeve_Shirt_Pale_Blue_1155
    Aiden_Check_Long_Sleeve_Shirt_Pale_Blue_1135
    Aiden_Check_Long_Sleeve_Shirt_Pale_Blue_1131
    Aiden_Check_Long_Sleeve_Shirt_Pale_Blue_1138
    Aiden_Check_Long_Sleeve_Shirt_Pale_Blue_1144
    Added to Cart
    Select Size
    Added to Cart

    Aiden Check Long Sleeve Shirt

    $145 NZD
    Pre-Order
  • A man wearing a short-sleeve cream-colored camp collar shirt with a button-down front, paired with black trousers, standing against a white background.
    Cray_Short_Sleeve_Shirt_Antique_White_0784
    Cray_Short_Sleeve_Shirt_Antique_White_0775
    Cray_Short_Sleeve_Shirt_Antique_White_0757
    Cray_Short_Sleeve_Shirt_Antique_White_0763
    Cray_Short_Sleeve_Shirt_Antique_White_0768
    Cray_Short_Sleeve_Shirt_Antique_White_0784
    Added to Cart
    Select Size
    Added to Cart

    Cray Short Sleeve Shirt

    $145 NZD
    Pre-Order
  • A man wearing a cream-colored long-sleeve crewneck sweatshirt with the word 'Sun' printed in a dark gray serif font across the chest, paired with black pants, against a plain white background.
    Sun_Long_Sleeve_Tee_Antique_White_0521
    Sun_Long_Sleeve_Tee_Antique_White_0501
    Sun_Long_Sleeve_Tee_Antique_White_0507
    Sun_Long_Sleeve_Tee_Antique_White_0510
    Sun_Long_Sleeve_Tee_Antique_White_0516
    Sun_Long_Sleeve_Tee_Antique_White_0521
    Added to Cart
    Select Size
    Added to Cart

    Sun Long Sleeve Tee

    $70 NZD
    Pre-Order
  • A man wearing a cream long-sleeve crewneck t-shirt with a dark gray 'Sun' graphic on the chest, paired with beige cargo shorts and black flip-flops against a plain white background.
    Justin_Cargo_Short_Oyster_0546
    Justin_Cargo_Short_Oyster_0539
    Justin_Cargo_Short_Oyster_0553
    Justin_Cargo_Short_Oyster_0557
    Justin_Cargo_Short_Oyster_0563
    Justin_Cargo_Short_Oyster_0546
    Added to Cart
    Select Size
    Added to Cart

    Justin Cargo Short

    $120 NZD
    Pre-Order
  • A man wearing a short-sleeve crewneck t-shirt in olive green, paired with black pants, standing against a plain white background.
    Elijah Tee Military_1381
    Elijah Tee Military_1364
    Elijah Tee Military_1372
    Elijah Tee Military_1383
    Elijah Tee Military_1374
    Elijah Tee Military_1381
    Added to Cart
    Select Size
    Added to Cart

    Elijah Tee

    $50 NZD
    Coming Soon
  • An olive green nylon cap shown from a side angle on a white background.
    Nylon_Drawcord_Cap_Dark_Military_1548
    Nylon Drawcord Cap
    Nylon_Drawcord_Cap_Dark_Military_1551
    Nylon_Drawcord_Cap_Dark_Military_1548
    Added to Cart
    Nylon Drawcord Cap
    Added to Cart

    Nylon Drawcord Cap

    $50 NZD
    Coming Soon
  • A man wearing a white long-sleeve crewneck shirt and loose washed charcoal cargo pants with black flip flop sandals, standing against a plain white background.
    Justin_Cargo_Pant_Washed_Charcoal_0834
    Justin_Cargo_Pant_Washed_Charcoal_0838
    Justin_Cargo_Pant_Washed_Charcoal_0839
    Justin_Cargo_Pant_Washed_Charcoal_0847
    Justin_Cargo_Pant_Washed_Charcoal_0852
    Justin_Cargo_Pant_Washed_Charcoal_0834
    Added to Cart
    Select Size
    Added to Cart

    Justin Cargo Pant

    $145 NZD
    Coming Soon
  • A man wearing a cream-colored short-sleeve t-shirt and olive green wide-leg cargo pants with black flip flop sandals, standing against a plain white background.
    Justin_Cargo_Pant_Utility_Green_0944
    Justin_Cargo_Pant_Utility_Green_0948
    Justin_Cargo_Pant_Utility_Green_0953
    Justin_Cargo_Pant_Utility_Green_0957
    Justin_Cargo_Pant_Utility_Green_0964
    Justin_Cargo_Pant_Utility_Green_0944
    Added to Cart
    Select Size
    Added to Cart

    Justin Cargo Pant

    $145 NZD
    Coming Soon
  • A man wearing a light blue short-sleeve camp collar button-up shirt and dark charcoal pants, standing against a plain white background.
    Cray_Short_Sleeve_Shirt_Mineral_0876
    Cray_Short_Sleeve_Shirt_Mineral_0861
    Cray_Short_Sleeve_Shirt_Mineral_0868
    Cray_Short_Sleeve_Shirt_Mineral_0866
    Cray_Short_Sleeve_Shirt_Mineral_0870
    Cray_Short_Sleeve_Shirt_Mineral_0876
    Added to Cart
    Select Size
    Added to Cart

    Cray Short Sleeve Shirt

    $145 NZD
    Coming Soon
  • A man wearing a black short-sleeve t-shirt and navy and white floral print swim shorts, standing against a plain white studio background.
    Hibiscus_Swim_Short_True_Navy_Cream_1307
    Hibiscus_Swim_Short_True_Navy_Cream_1314
    Hibiscus_Swim_Short_True_Navy_Cream_1320
    Hibiscus_Swim_Short_True_Navy_Cream_1325
    Hibiscus_Swim_Short_True_Navy_Cream_1328
    Hibiscus_Swim_Short_True_Navy_Cream_1307
    Added to Cart
    Select Size
    Added to Cart

    Hibiscus Swim Short

    $95 NZD
    Coming Soon
  • A man wearing a navy and cream short sleeve stripe tee with light blue washed denim jeans, standing against a plain white background.
    Chester_Japanese_Stripe_Short_Sleeve_Tee_Navy_Cream_0656
    Chester_Japanese_Stripe_Short_Sleeve_Tee_Navy_Cream_0641
    Chester_Japanese_Stripe_Short_Sleeve_Tee_Navy_Cream_0650
    Chester_Japanese_Stripe_Short_Sleeve_Tee_Navy_Cream_0646
    Chester_Japanese_Stripe_Short_Sleeve_Tee_Navy_Cream_0652
    Chester_Japanese_Stripe_Short_Sleeve_Tee_Navy_Cream_0656
    Added to Cart
    Select Size
    Added to Cart

    Chester Japanese Stripe Tee

    $110 NZD
    Coming Soon
  • A man wearing a cream coloured short-sleeve t-shirt and brown-and-white patterned swim shorts, styled with black sandals and sunglasses against a plain white studio background.
    Ira_Swim_Short_Cocoa_1056
    Ira_Swim_Short_Cocoa_1058
    Ira_Swim_Short_Cocoa_1061
    Ira_Swim_Short_Cocoa_1066
    Ira_Swim_Short_Cocoa_1068
    Ira_Swim_Short_Cocoa_1056
    Added to Cart
    Select Size
    Added to Cart

    Ira Swim Short

    $95 NZD
    Coming Soon
  • A man wearing a plain dark navy short-sleeve crewneck t-shirt and dark checkered shorts, standing against a white background.
    Oli_Tee_True_Navy_1297
    Oli_Tee_True_Navy_1269
    Oli_Tee_True_Navy_1265
    Oli_Tee_True_Navy_1284
    Oli_Tee_True_Navy_1290
    Oli_Tee_True_Navy_1297
    Added to Cart
    Select Size
    Added to Cart

    Oli Tee

    $50 NZD
    Coming Soon
  • A man wearing a white short-sleeve crewneck t-shirt and dark brown swim shorts, with black leather slides, standing against a plain white studio background.
    Emet Swim Short Cocoa_162
    Emet Swim Short Cocoa_163
    Emet Swim Short Cocoa_166
    Emet Swim Short Cocoa_168
    Emet Swim Short Cocoa_162
    Added to Cart
    Select Size
    Added to Cart

    Emet Swim Short

    $95 NZD
    Coming Soon
  • Square sunglasses with translucent light beige frames and dark green lenses, shown against a white background.
    Geometric_Frame_Pannacotta_1561
    Geometric_Frame_Pannacotta_1561
    Added to Cart
    Geometric Frame
    Added to Cart

    Geometric Frame

    $145 NZD
    Coming Soon
  • Oversized square sunglasses with translucent frames and warm amber-brown lenses, shown against a white background.
    Geometric_Frame_Smoke_1565
    Geometric_Frame_Smoke_1565
    Added to Cart
    Geometric Frame
    Added to Cart

    Geometric Frame

    $145 NZD
    Coming Soon
  • A natural woven straw tote bag with two top handles, shown against a solid white background.
    Bags_2879
    Everyday Raffia Tote
    Bags_2877
    Everyday Raffia Tote
    Bags_2879
    Added to Cart
    Everyday Raffia Tote
    Added to Cart

    Everyday Raffia Tote

    $180 NZD
    Coming Soon
  • A black woven tote bag with two shoulder straps, shown against a white background.
    Everyday Raffia Tote Black_2795
    Everyday Raffia Tote
    Everyday Raffia Tote Black_2796
    Everyday Raffia Tote
    Everyday Raffia Tote Black_2795
    Added to Cart
    Everyday Raffia Tote
    Added to Cart

    Everyday Raffia Tote

    $180 NZD
    Coming Soon
  • Black square sunglasses with dark lenses, shown from the front on a white background.
    Geometric_Frame_Black_1560
    Geometric_Frame_Black_1560
    Added to Cart
    Geometric Frame
    Added to Cart

    Geometric Frame

    $145 NZD
    Coming Soon
  • A classic nylon cap in solid black, photographed from an angle on a white background.
    Nylon_Drawcord_Cap_Black_0750
    Nylon Drawcord Cap
    Nylon_Drawcord_Cap_Black_0752
    Nylon_Drawcord_Cap_Black_2_1554
    Nylon_Drawcord_Cap_Black_0750
    Added to Cart
    Nylon Drawcord Cap
    Added to Cart

    Nylon Drawcord Cap

    $50 NZD
    Coming Soon
  • A light beige nylon cap with a curved brim, photographed from an angle on a white background.
    Nylon_Drawcord_Cap_Cement_1543
    Nylon Drawcord Cap
    Nylon_Drawcord_Cap_Cement_1545
    Nylon_Drawcord_Cap_Cement_1543
    Added to Cart
    Nylon Drawcord Cap
    Added to Cart

    Nylon Drawcord Cap

    $50 NZD
    Coming Soon
  • A bright blue nylon cap shown from a three-quarters angle on a white background.
    Nylon_Drawcord_Cap_Cobalt_2
    Nylon_Drawcord_Cap_Cobalt_2
    Added to Cart
    Nylon Drawcord Cap
    Added to Cart

    Nylon Drawcord Cap

    $50 NZD
    Coming Soon
  • FRAMA 1917 travel size 10ml perfume oil against a white background.
    Assembly_B200_36
    Assembly_B200_36
    Added to Cart
    FRAMA 1917 Oil Perfume 10mL
    Added to Cart

    FRAMA 1917 Oil Perfume 10mL

    $130 NZD
    Coming Soon
  • FRAMA Deep Forest EDP 50ml bottle against a white background.
    B4 20260923 ASSEMBLY LABEL_1193
    B4 20260923 ASSEMBLY LABEL_1200
    B4 20260923 ASSEMBLY LABEL_1193
    Added to Cart
    FRAMA Deep Forest Eau de Parfum 50 ml
    Added to Cart

    FRAMA Deep Forest Eau de Parfum 50 ml

    $265 NZD
    Coming Soon
  • FRAMA deep forest travel size bottle 10ml perfume oil against a white background.
    Added to Cart
    FRAMA Deep Forest Oil Perfume 10ml
    Added to Cart

    FRAMA Deep Forest Oil Perfume 10ml

    $130 NZD
    Coming Soon
Free Shipping on Orders over $180
Delivery and Click & Collect Options
14 Day Returns*