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The Smith Family

The Smith Family
At Assembly Label, the holiday season is about giving back; and celebrating family and community. This year, we're dedicating both time and money throughout November and December to support The Smith Family.

“The Smith Family is an independent children's charity helping Australian children living in disadvantage to get the most out of their education, so they can create better futures for themselves. With one in six Australian children and young people living in poverty, we’re proud to be contributing to such a worthy cause,” Damien Horan, Co-Founder.

What we're doing and how you can get involved

Share The Holiday Spirit By Donating A Gift

Starting Thursday 21 November you are invited to take part in our Toy & Book Drive by bringing a new small toy or book to your local Assembly Label store. Our head office team will be participating as well—each bringing in a gift to add to the collection. Your presents will be donated directly to The Smith Family who will pass these on to families and children who are in need. Find a store


“Black Friday has become a real commercial opportunity for retailers throughout Australia but we see it as a time to give back. Shopping with us allows customers to contribute to raising much-needed funds for those less fortunate” Lee Thompson, CEO


Choose What You Pay

While many retailers will be discounting stock heavily for the upcoming Black Friday sales, we will be offering our Choose What You Pay option which will be available from Friday 29 November until Monday 2 December. $30,000 from sales raised will be donated directly to The Smith Family.

All styles in our Choose What You Pay edit will be offered up to 60% off with three additional pricing options. You can choose to give more than the sale price to the charity, if you select this option we will match your donation.

As a thank you for your continued support of the brand

As well as our contributions to The Smith Family, we want to give back to our customers. From Thursday – Sunday for the three weeks leading up to Christmas, both online and in-store customers will receive a gift with purchase - a collaboration candle with Byron Bay’s Posie for week one, linen beach totes for week two and beach towels for the final week, with no minimum spend and while stock lasts.