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Denim

Designed with longevity in mind, Assembly Label Denim is the foundation of every wardrobe. The range is built on jeans that are made to be worn every day, with a curated edit of styles for men and women that will stand the test time. Explore the latest collection of denim overshirts, shorts, and jeans in wide leg, slim, straight and relaxed-fit cuts as well as our signature men’s straight leg jean and kids denim.

  • Womens Boyfriend Jean
    Womens Boyfriend Jean
    Womens Boyfriend Jean
    Womens Boyfriend Jean
    Womens Boyfriend Jean
    Womens Boyfriend Jean
    Added to Cart
    Select Size
    Added to Cart

    Womens Boyfriend Jean

    $145 NZD
  • Mens Relaxed Jean
    Mens Relaxed Jean
    Mens Relaxed Jean
    Mens Relaxed Jean
    Mens Relaxed Jean
    Mens Relaxed Jean
    Mens Relaxed Jean
    Added to Cart
    Select Size
    Added to Cart

    Mens Relaxed Jean

    $145 NZD
  • Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Added to Cart
    Select Size
    Added to Cart

    Loose Fit Jean

    $170 NZD
  • Low_Curve_Mid_Rise_Jean_Indigo_Fade_1275
    Low_Curve_Mid_Rise_Jean_Indigo_Fade_1272
    Low_Curve_Mid_Rise_Jean_Indigo_Fade_1281
    Low_Curve_Mid_Rise_Jean_Indigo_Fade_1283
    Low_Curve_Mid_Rise_Jean_Indigo_Fade_1286
    Low_Curve_Mid_Rise_Jean_Indigo_Fade_1280
    Low_Curve_Mid_Rise_Jean_Indigo_Fade_1272
    Added to Cart
    Select Size
    Added to Cart

    Low Curve Mid Rise Jean

    $170 NZD
  • Low_Curve_Mid_Rise_Jean_Vintage_White_1084
    Low Curve Mid Rise Jean
    Low_Curve_Mid_Rise_Jean_Vintage_White_1097
    Low_Curve_Mid_Rise_Jean_Vintage_White_1101
    Low_Curve_Mid_Rise_Jean_Vintage_White_1104
    Low Curve Mid Rise Jean
    Added to Cart
    Select Size
    Added to Cart

    Low Curve Mid Rise Jean

    $170 NZD
    Restocking Soon
  • Low_Curve_Mid_Rise_Jean_Mid_Blue_1529
    Low_Curve_Mid_Rise_Jean_Mid_Blue_1528
    Low_Curve_Mid_Rise_Jean_Mid_Blue_1542
    Low_Curve_Mid_Rise_Jean_Mid_Blue_1543
    Low_Curve_Mid_Rise_Jean_Mid_Blue_1547
    Low_Curve_Mid_Rise_Jean_Mid_Blue_1545
    Low_Curve_Mid_Rise_Jean_Mid_Blue_1528
    Added to Cart
    Select Size
    Added to Cart

    Low Curve Mid Rise Jean

    $170 NZD
  • Low_Curve_Mid_Rise_Jean_Faded_Black_1430
    Low_Curve_Mid_Rise_Jean_Faded_Black_1432
    Low_Curve_Mid_Rise_Jean_Faded_Black_1438
    Low_Curve_Mid_Rise_Jean_Faded_Black_1439
    Low_Curve_Mid_Rise_Jean_Faded_Black_1443
    Low_Curve_Mid_Rise_Jean_Faded_Black_1440
    Low_Curve_Mid_Rise_Jean_Faded_Black_1432
    Added to Cart
    Select Size
    Added to Cart

    Low Curve Mid Rise Jean

    $170 NZD
  • Vintage_Straight_Jean_Classic_Blue_2575
    Vintage_Straight_Jean_Classic_Blue_2576
    Vintage_Straight_Jean_Classic_Blue_2579
    Vintage_Straight_Jean_Classic_Blue_2587
    Vintage_Straight_Jean_Classic_Blue_2589
    Vintage_Straight_Jean_Classic_Blue_2576
    Added to Cart
    Select Size
    Added to Cart

    Vintage Straight Jean

    $145 NZD
  • Mens_Relaxed_Jean_True_Black_0782
    Mens_Relaxed_Jean_True_Black_0785
    Mens_Relaxed_Jean_True_Black_0790
    Mens_Relaxed_Jean_True_Black_0799
    Mens_Relaxed_Jean_True_Black_0803
    Mens_Relaxed_Jean_True_Black_0801
    Mens_Relaxed_Jean_True_Black_0785
    Added to Cart
    Select Size
    Added to Cart

    Mens Relaxed Jean

    $145 NZD
  • Mens_Relaxed_Jean_Espresso_1658
    Mens_Relaxed_Jean_Espresso_1666
    Mens_Relaxed_Jean_Espresso_1676
    Mens_Relaxed_Jean_Espresso_1683
    Mens_Relaxed_Jean_Espresso_1687
    Mens_Relaxed_Jean_Espresso_1686
    Mens_Relaxed_Jean_Espresso_1666
    Added to Cart
    Select Size
    Added to Cart

    Mens Relaxed Jean

    $140 NZD
  • Denim_Long_Sleeve_Shirt_Pale_Blue_1067
    Denim_Long_Sleeve_Shirt_Pale_Blue_1088
    Denim_Long_Sleeve_Shirt_Pale_Blue_1062
    Denim_Long_Sleeve_Shirt_Pale_Blue_1084
    Denim_Long_Sleeve_Shirt_Pale_Blue_1076
    Denim_Long_Sleeve_Shirt_Pale_Blue_1083
    Denim_Long_Sleeve_Shirt_Pale_Blue_1088
    Added to Cart
    Select Size
    Added to Cart

    Denim Shirt

    $145 NZD
  • Womens_Boyfriend_Jean_Vintage_White_1988
    Womens_Boyfriend_Jean_Vintage_White_1993
    Womens_Boyfriend_Jean_Vintage_White_1990
    Womens_Boyfriend_Jean_Vintage_White_2001
    Womens_Boyfriend_Jean_Vintage_White_2009
    Womens_Boyfriend_Jean_Vintage_White_2016
    Womens_Boyfriend_Jean_Vintage_White_1993
    Added to Cart
    Select Size
    Added to Cart

    Womens Boyfriend Jean

    $145 NZD
  • Low Rise Relaxed Jean
    Low Rise Relaxed Jean
    Low Rise Relaxed Jean
    Low Rise Relaxed Jean
    Low Rise Relaxed Jean
    Low Rise Relaxed Jean
    Low Rise Relaxed Jean
    Added to Cart
    Select Size
    Added to Cart

    Low Rise Relaxed Jean

    $170 NZD
    Restocking Soon
  • Barrel_Leg_Jean_Faded_Black_0174
    Barrel_Leg_Jean_Faded_Black_0190
    Barrel_Leg_Jean_Faded_Black_0195
    Barrel_Leg_Jean_Faded_Black_0201
    Barrel_Leg_Jean_Faded_Black_0206
    Barrel_Leg_Jean_Faded_Black_0207
    Barrel_Leg_Jean_Faded_Black_0190
    Added to Cart
    Select Size
    Added to Cart

    Barrel Leg Jean

    $170 NZD
  • Carpenter_Pant_Moss_0772
    Carpenter_Pant_Moss_0807
    Carpenter_Pant_Moss_0815
    Carpenter_Pant_Moss_0813
    Carpenter_Pant_Moss_0817
    Carpenter_Pant_Moss_0824
    Carpenter_Pant_Moss_0807
    Added to Cart
    Select Size
    Added to Cart

    Carpenter Pant

    $145 NZD
  • Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Loose Fit Jean
    Added to Cart
    Select Size
    Added to Cart

    Loose Fit Jean

    $170 NZD
  • Mens_Relaxed_Jean_Classic_Blue_0104
    Mens_Relaxed_Jean_Classic_Blue_0109
    Mens_Relaxed_Jean_Classic_Blue_0110
    Mens_Relaxed_Jean_Classic_Blue_0119
    Mens_Relaxed_Jean_Classic_Blue_0132
    Mens_Relaxed_Jean_Classic_Blue_0135
    Mens_Relaxed_Jean_Classic_Blue_0109
    Added to Cart
    Select Size
    Added to Cart

    Mens Relaxed Jean

    $145 NZD
  • Slim_Twist_Jean_Noir_Black_2081
    Slim_Twist_Jean_Noir_Black_2082
    Slim_Twist_Jean_Noir_Black_2076
    Slim_Twist_Jean_Noir_Black_2089
    Slim_Twist_Jean_Noir_Black_2093
    Slim_Twist_Jean_Noir_Black_2099
    Slim_Twist_Jean_Noir_Black_2082
    Added to Cart
    Select Size
    Added to Cart

    Slim Twist Jean

    $170 NZD
    New
  • Jordy_Wide_Leg_Denim_Jean_90s_Black_2086
    Jordy_Wide_Leg_Denim_Jean_90s_Black_2067
    Jordy_Wide_Leg_Denim_Jean_90s_Black_2066
    Jordy_Wide_Leg_Denim_Jean_90s_Black_2074
    Jordy_Wide_Leg_Denim_Jean_90s_Black_2080
    Jordy_Wide_Leg_Denim_Jean_90s_Black_2067
    Added to Cart
    Select Size
    Added to Cart

    Jordy Wide Leg Jean

    $170 NZD
    New
  • Bobbie Twill Midrise Pant
    Bobbie Twill Midrise Pant
    Bobbie Twill Midrise Pant
    Bobbie Twill Midrise Pant
    Bobbie Twill Midrise Pant
    Bobbie Twill Midrise Pant
    Bobbie Twill Midrise Pant
    Added to Cart
    Select Size
    Added to Cart

    Bobbie Twill Midrise Pant

    $145 NZD
  • Vintage Straight Jean
    Vintage Straight Jean
    Vintage Straight Jean
    Vintage Straight Jean
    Vintage Straight Jean
    Vintage Straight Jean
    Vintage Straight Jean
    Added to Cart
    Select Size
    Added to Cart

    Vintage Straight Jean

    $145 NZD
  • Mens_Relaxed_Jean_Ecru_1254
    Mens_Relaxed_Jean_Ecru_1258
    Mens_Relaxed_Jean_Ecru_1267
    Mens_Relaxed_Jean_Ecru_1271
    Mens_Relaxed_Jean_Ecru_1275
    Mens_Relaxed_Jean_Ecru_1273
    Mens_Relaxed_Jean_Ecru_1258
    Added to Cart
    Select Size
    Added to Cart

    Mens Relaxed Jean

    $145 NZD
  • High_Rise_Straight_Jean_Heritage_Blue_2393
    High_Rise_Straight_Jean_Heritage_Blue_2391
    High_Rise_Straight_Jean_Heritage_Blue_2407
    High_Rise_Straight_Jean_Heritage_Blue_2395
    High_Rise_Straight_Jean_Heritage_Blue_2401
    High_Rise_Straight_Jean_Heritage_Blue_2403
    High_Rise_Straight_Jean_Heritage_Blue_2391
    Added to Cart
    Select Size
    Added to Cart

    High Rise Straight Jean

    $170 NZD
  • High_Rise_Straight_Jean_Classic_Blue_2228
    High_Rise_Straight_Jean_Classic_Blue_2231
    High_Rise_Straight_Jean_Classic_Blue_2235
    High_Rise_Straight_Jean_Classic_Blue_2238
    High_Rise_Straight_Jean_Classic_Blue_2241
    High_Rise_Straight_Jean_Classic_Blue_2239
    High_Rise_Straight_Jean_Classic_Blue_2231
    Added to Cart
    Select Size
    Added to Cart

    High Rise Straight Jean

    $170 NZD
  • Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Added to Cart
    Select Size
    Added to Cart

    Womens Cropped Denim Jacket

    $135 NZD $195 NZD
    Sale
  • Mid_Rise_Vintage_Denim_Short_Dark_Stone_0459jpg
    Mid_Rise_Vintage_Denim_Short_Dark_Stone_0452jpg
    Mid_Rise_Vintage_Denim_Short_Dark_Stone_0464jpg
    Mid_Rise_Vintage_Denim_Short_Dark_Stone_0476jpg
    Mid Rise Vintage Denim Short
    Mid_Rise_Vintage_Denim_Short_Dark_Stone_0452jpg
    Added to Cart
    Select Size
    Added to Cart

    Mid Rise Vintage Denim Short

    $75 NZD $110 NZD
    Sale
  • Carpenter_Pant_Auburn_0481
    Carpenter_Pant_Auburn_0483
    Carpenter_Pant_Auburn_0486
    Carpenter_Pant_Auburn_0490
    Carpenter_Pant_Auburn_0492
    Carpenter_Pant_Auburn_0502
    Carpenter_Pant_Auburn_0483
    Added to Cart
    Select Size
    Added to Cart

    Carpenter Pant

    $100 NZD $145 NZD
    Sale
  • Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Womens Cropped Denim Jacket
    Added to Cart
    Select Size
    Added to Cart

    Womens Cropped Denim Jacket

    $135 NZD $190 NZD
    Sale
  • Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Added to Cart
    Select Size
    Added to Cart

    Boxy Denim Short

    $75 NZD $110 NZD
    Sale
  • Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Boxy Denim Short
    Added to Cart
    Select Size
    Added to Cart

    Boxy Denim Short

    $45 NZD $110 NZD
    Final Sale
  • Mid_Rise_Vintage_Denim_Short_Ecru_2222jpg
    Mid_Rise_Vintage_Denim_Short_Ecru_2227jpg
    Mid_Rise_Vintage_Denim_Short_Ecru_2238jpg
    Mid_Rise_Vintage_Denim_Short_Ecru_2242jpg
    Mid Rise Vintage Denim Short
    Mid_Rise_Vintage_Denim_Short_Ecru_2227jpg
    Added to Cart
    Select Size
    Added to Cart

    Mid Rise Vintage Denim Short

    $45 NZD $110 NZD
    Sale
  • Boxy_Denim_Short_Heritage_Blue_1695jpeg
    Boxy_Denim_Short_Heritage_Blue_1699jpeg
    Boxy_Denim_Short_Heritage_Blue_1705jpeg
    Boxy_Denim_Short_Heritage_Blue_1708 1jpeg
    Boxy_Denim_Short_Heritage_Blue_1710 1jpeg
    Boxy Denim Short
    Boxy_Denim_Short_Heritage_Blue_1699jpeg
    Added to Cart
    Select Size
    Added to Cart

    Boxy Denim Short

    $80 NZD $110 NZD
    Final Sale
  • Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Added to Cart
    Select Size
    Added to Cart

    Loose Fit Long Denim Short

    $25 NZD $120 NZD
    Final Sale
  • Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Loose Fit Long Denim Short
    Added to Cart
    Select Size
    Added to Cart

    Loose Fit Long Denim Short

    $35 NZD $120 NZD
    Final Sale
  • Boxy_Denim_Short_Sleeve_Shirt_Ecru_1990jpeg
    Boxy_Denim_Short_Sleeve_Shirt_Ecru_2001jpeg
    Boxy_Denim_Short_Sleeve_Shirt_Ecru_1994jpeg
    Boxy_Denim_Short_Sleeve_Shirt_Ecru_1998jpeg
    Boxy Denim Short Sleeve Shirt
    Boxy_Denim_Short_Sleeve_Shirt_Ecru_2001jpeg
    Added to Cart
    Select Size
    Added to Cart

    Boxy Denim Short Sleeve Shirt

    $85 NZD $145 NZD
    Final Sale
  • Callista_Denim_Mini_Skirt_Rinse_2246jpg
    Callista_Denim_Mini_Skirt_Rinse_2272jpg
    Callista_Denim_Mini_Skirt_Rinse_2264jpg
    Callista_Denim_Mini_Skirt_Rinse_2269jpg
    Callista Denim Mini Skirt
    Callista_Denim_Mini_Skirt_Rinse_2272jpg
    Added to Cart
    Select Size
    Added to Cart

    Callista Denim Mini Skirt

    $25 NZD $110 NZD
    Final Sale
  • Bobbie_Twill_Midrise_Short_Antique_White_1708
    Bobbie_Twill_Midrise_Short_Antique_White_1688
    Bobbie_Twill_Midrise_Short_Antique_White_1729
    Bobbie_Twill_Midrise_Short_Antique_White_1696
    Bobbie_Twill_Midrise_Short_Antique_White_1703
    Bobbie_Twill_Midrise_Short_Antique_White_1728
    Bobbie_Twill_Midrise_Short_Antique_White_1688
    Added to Cart
    Select Size
    Added to Cart

    Bobbie Twill Midrise Short

    $50 NZD $120 NZD
    Final Sale
  • Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Added to Cart
    Select Size
    Added to Cart

    Callista Denim Mini Skirt

    $35 NZD $110 NZD
    Final Sale
  • Straight Jean
    Straight Jean
    Straight Jean
    Straight Jean
    Straight Jean
    Straight Jean
    Added to Cart
    Select Size
    Added to Cart

    Straight Jean

    $50 NZD $145 NZD
  • Straight Jean
    Straight Jean
    Straight Jean
    Straight Jean
    Straight Jean
    Straight Jean
    Added to Cart
    Select Size
    Added to Cart

    Straight Jean

    $64 NZD $145 NZD
    Final Sale
  • Womens Straight Leg Jean
    Womens Straight Leg Jean
    Womens Straight Leg Jean
    Womens Straight Leg Jean
    Womens Straight Leg Jean
    Womens Straight Leg Jean
    Womens Straight Leg Jean
    Womens Straight Leg Jean
    Added to Cart
    Select Size
    Added to Cart

    Womens Straight Leg Jean

    $30 NZD $145 NZD
    Final Sale
  • High Waist Straight Jean
    High Waist Straight Jean
    High Waist Straight Jean
    High Waist Straight Jean
    High Waist Straight Jean
    High Waist Straight Jean
    High Waist Straight Jean
    Added to Cart
    Select Size
    Added to Cart

    High Waist Straight Jean

    $70 NZD $145 NZD
    Final Sale
  • Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Callista Denim Mini Skirt
    Added to Cart
    Select Size
    Added to Cart

    Callista Denim Mini Skirt

    $55 NZD $110 NZD
    Final Sale

  • DENIM SIZE GUIDE

    Find the right fit for you.

    check your sizing

  • FREE DENIM REPAIRS

    Designed for longevity, every pair of Assembly Label jeans comes with free repairs.

    learn more
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